For example, if you live in Southern California, you can include videos of people riding a boat or sitting on a beach. Use the culture of your area to set the stage and communicate the lifestyle your clients want to achieve. You can then offer the guide as a downloadable product to generate more leads, or compile the guide into a search engine optimization (SEO) optimized blog post to help your website rank. A responsive website adapts easily to different screen sizes. This article is part of a larger series on Small Business Websites. Pro tip: Use pictures of happy, smiling people on your website and social media. Integrating a calculator into your website is an advanced feature, but can also help you get and keep users on your website. They’re generally short and direct and accompanied by a photo of the happy buyer. Related: Real estate agents get ahead of the competition with visual search. Parkbench sites make it easy for members of your community to post and find deals and make connections. To find out if your top domain choice is available, use the GoDaddy domain search tool. Be sure that your role as a real estate agent or broker is crystal clear, as well as your specialty and who you serve. Make sure you resize images on your real estate website prior to uploading. Sometimes they’re even looking up the website after they’ve driven past an open house sign in a desirable neighborhood. As the sponsor, you will have the opportunity to build relationships and become well known in your community as the go-to real estate professional. As an example of the benefit of long tail keywords, think about what your audience might search to find the homes and listings you offer. Your website should immediately appeal to your target market with magnificent imagery, color choices and even typography that suit your industry and clients. Everyone wants a drop-dead gorgeous website, but some of those sites cost a fortune, don’t load quickly, and aren’t easy to use. At Fit Small Business, our mission is to deliver the best answer to people’s questions. Effective real estate websites have a clear and compelling design that is easy for visitors to navigate. We highly recommend laying out your real estate website ideas and design before beginning to construct your site. Market Leader also sells exclusive leads, which means they only sell one lead to one agent. Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before you build your site, you’ll need two things: a domain name and hosting. Don’t do this. Honorable Mention. Don’t make users pick up the phone. All you need to do is insert a simple line of code into your website, and your customers will be able to access your listings. People are bombarded with information online. Whether you build one yourself or have it outsourced to a place like Real Geeks, chances are that as a real estate professional, you want to have an effective, lead-generating landing page. Customers can love what you offer, but often won’t think of the next action to take, so make it easy for them. This can help you save time as it will help people further decide if they want to set up a viewing to see the home in person. And since 76% of all homebuyers found their home on a mobile device, your photos and photo gallery need to be accessible wherever your buyers are looking. You’ll use it throughout your marketing — from bus shelters to radio ads and, of course, those “For Sale” signs in front of all your listings. Your real estate website design should be responsive based on the builder that you choose. Pro tip: Use an image compression plugin to automatically compress images uploaded to your WordPress website. This is why we also encourage you to consider using a real estate website building platform instead as these are often simple to use and offer easy customization. Adding your website address to your offline marketing tools, from business cards to flyers and yard signs, lets customers access your website to browse new listings and learn from your expert blog posts. Collect. Have easy-to-identify contact options on all pages. Including your location in your domain is useful for your customers and search engines. A study conducted by Wyzowl found that 66% of people prefer to learn about a product or service via a short video compared to only 18% of people who would rather read about it. You want your domain to be easy to remember, say and spell. Some will prefer to text, while others want to talk over the phone. It’s smart for agents and brokerages to use templates to keep branding consistent across multiple website pages. Feeling empowered gives them confidence in what they want to see, and saves you time in sharing listings that they may not be interested in. If your website has large blocks of text, it’s time to update the format. Best of all, the basic version of Freshchat is free. Facebook All Rights Reserved. “Beautiful three bedroom, two bath ranch with wood flooring and fresh paint throughout!” Every homebuyer who reads that description is going to have a very different vision of what that home looks like — from the color of the wood floors to the placement of the toilets in relation to the sinks. By connecting your CRM to your website, you can have new leads who request information about a listing get populated automatically into your CRM. However, it is worth pointing out that Bluehost, our recommended hosting platform, will give you a site with IDX capabilities as well as a personalized domain, a business email address, and fast site speed for as little as $2.95 per month.


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